30 June 2015: Book Launch Promotion Ideas #5: Engaging your Team

Continuing my series of book promotion ideas leading up to the launch of my new novel, If Love is a Lie, Finding and Losing Love Online, here’s today’s topic: Engaging your Team.

No matter how much of a lone wolf you are, I’d hope you have at least a handful of fans, either friends, family or loyal readers. In my case, I’m lucky enough to have all three. As the sole employee of Jennifer Geoghan Novels, I’m not only the president, but in charge of all promotion of my book.

YUCK! Where’s the help when you need them!

Let’s face it, there’s no way I can do this all by myself. Without that huge marketing department a big box publishing company has at its disposal, my only shot at success is by getting the word out on the street by good old word of mouth. That’s where my team comes in.


Team Jennifer consists of course of my mother! Let’s face it, no one is as big a champion of my wonderful abilities as the woman who brought me into this world. She has no qualms telling people about my books and how good they are.  Now if only everyone else would do that!

Other notable members of Team Jennifer are my friends at work. They’re always intersted in what I’ve got cooking and several of them have read my books. They’re also eagerly awaiting the next one.

I also have my outside of work friends, who enjoy my books and love to feel like the get the inside scoop on what’s coming up next with Jennifer Geoghan Novels.

So, sounds like a good Sales Team, doesn’t it??

I’ll be keeping this team up to date not only in person, but on Facebook as well. As the countdown progresses, I’ll be asking them to post on their Facebook pages about my books and asking them to pass the word on. I just have to make sure I give them an engaging message to spread, which of course is the hard part.

Let your friends and family BE YOUR CHAMPIONS!

Give them something tangible to pass on to the rest of their social circle.

So how do you engage your “Team” to get the word out about your latest projects?

Let’s hear from you, after all, we’re all in this together!


3 Days

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